As transaction costs come down and blockchain capacity goes up, many other potential crypto consumer apps become possible.
Take NFTs, for instance. When crypto transactions were much more expensive a few years ago, people were trading NFTs on secondary markets for large sums totaling billions of dollars. That activity has since subsided, and in its place has risen a new consumer behavior: minting low-cost NFT collections on social apps like Zora and Rodeo. This represents a significant shift for the NFT market, one that was largely inconceivable before a drastic reduction in transaction fees.
Social networks are another example. Even though they account for only a small portion of daily onchain activity today, they’re attracting strong builder activity: 10.3% of crypto projects are social-related in 2024, per our Builder Energy dashboard. In fact, social network-related projects, such as those related to Farcaster, are one of the top 5 hottest builder subcategories this year.
While builders and consumers explore more social experiences, onchain games are pushing blockchain scaling to its limits. Rollups such as those used by Proof Of Play’s high-seas adventure role playing game Pirate Nation are consistently using the most gas per second of any Ethereum rollups.
As the November election approaches, crypto-based prediction markets are having a moment — despite their illegality in the U.S. — and momentum is building for prediction markets in general. So much so that Kalshi, a non-crypto-based prediction market that’s registered with the U.S. Commodity Futures Trading Commission, gained a win in a lower court last month as it pursues a federal lawsuit around listing elections contracts. (As of now, registered exchanges are allowed to offer elections-based traditional futures contracts.)
Glimmers of novel consumer behaviors are beginning to be discernible. All these new and emerging experiences were intractable when blockchain infrastructure was clunkier and transaction costs were higher. As the blockchains improve along classic tech price-performance curves, expect more of these applications to thrive.
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Where does that leave us? The state of crypto has made significant strides across policy, technology, consumer adoption, and more over the past year. There were policy milestones, including the sudden approval and listing of Bitcoin and Ethereum ETPs, as well as the passage of significant bipartisan crypto legislation. There were major infrastructure improvements, from scaling upgrades to the rise of Ethereum L2s and other high-throughput blockchains. And there were new apps being built and used, from the growth of mainstays like stablecoins to explorations of more nascent categories like AI, social networking, and games.
Whether we have entered the fifth wave of the price-innovation cycle, our framework for understanding the ups and downs of crypto’s many market cycles, remains to be seen. Either way, crypto, as an industry, has made inarguable progress over the past year. And as ChatGPT has proven, it can take just one breakout product to shift an entire industry.
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Sign up for a16z crypto’s biweekly newsletter here. And for more regular data updates, keep an eye on our State of Crypto Index, an interactive tool, updated monthly, that tracks the health of the crypto industry from a technological, rather than financial, perspective through measures of industry rates of innovation and adoption. Also be sure to explore our new Builder Energy dashboard, which tracks where we’re seeing the most “builder energy” across crypto.
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