Consumer products 101

Sriram Krishnan

5.12.23

a16z general partner Sriram Krishnan provides a framework for developing consumer products for any builder in the process of bringing their idea to life.

Starting a great product can be like embarking on a hero’s journey – or monomyth in the literary sense – from call to adventure to denouement. What are the magic moments that spark delight? What motivates great founders to “cross the threshold”? Krishnan draws from experience building at Twitter, Snap, Facebook, and more to chart the consumer product journey from concept to launch. 

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