Investing in PROOF

Sriram Krishnan

We are big believers in NFTs revolutionizing the future of the media, entertainment, and content creation spaces.

It’s personally been thrilling to see how many different artists and creators, developers, and communities have found unique ways to use NFTs to build community/technology and interesting experiences on top. One of the most exciting examples is PROOF.

PROOF is a collective of creators and builders that are deeply passionate about art and community. They are bringing together people looking to contribute to the future of web3 art, tech, and culture.

The company was founded by Kevin Rose (co-founder of Digg) and Justin Mezell (product design at Pluralsight).

Together, they have already built something notable with their first major launch, Moonbirds. It turns out that’s just the beginning.

Today the PROOF team laid out the future of that ecosystem at their live Future PROOF event.

They unveiled a variety of upcoming projects, including the creation of Moonbirds DAO, the upcoming launch of PROOF’s web3 platform, and its newest collection: the Moonbirds Mythics.

What makes PROOF exciting is it’s a combination of a seasoned team of founders building interesting tech and product experiences with a real focus on community.

We believe that the next generation of massive mainstream media franchises will be community-owned and governed, and PROOF is one of those companies demonstrating just that.

The team 

We at the firm have known Kevin since his days founding Digg, and he is no stranger to many of us for his work in crypto these last few years.

He has always had the unique ability to understand how technology would affect the media and entertainment industries years before others and steward authentic communities as a part of it.

The combination of Kevin’s leadership with Justin’s creative design eye creates a team we couldn’t be more thrilled to partner with.

I couldn’t be more proud that a16z crypto is leading PROOF’s $50 million Series A investment to help PROOF enter its new phase of growth into a leading web3 technology company.

Welcome, PROOF!


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