With growing activity and innovation around token-based network models, builders are wondering how to distinguish different types of tokens — and which might be the best choice for their business. At the same time, both consumers and policy makers
Pricing is a common conundrum for marketplace builders. Many marketplaces heavily subsidize user activity to bootstrap initial growth and liquidity — giving their product or service away for free (or at a steep discount). But that’s not sustainab
Sit down with us for a great chat with Sebastian Otto, global VP of digital marketing innovation at Mastercard, and Austin Marchese, COO at IYK. In this talk Seb and Austin will discuss how to build loyalty that really sticks, keep partnerships strong, and what to do (and avoid) when closing those big business deals.
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