With growing activity and innovation around token-based network models, builders are wondering how to distinguish different types of tokens — and which might be the best choice for their business. At the same time, both consumers and policy makers
Pricing is a common conundrum for marketplace builders. Many marketplaces heavily subsidize user activity to bootstrap initial growth and liquidity — giving their product or service away for free (or at a steep discount). But that’s not sustainab
How is web2 marketing different from web3? Amanda Cassatt – the founder and CEO of Serotonin, a web3 marketing agency and product studio – shares lessons and frameworks learned from bringing dozens of web3 products to market. Her talk covers opportunities, pitfalls and recurring themes, from traditional marketing strategies to building incentive-aligned communities.