Launching and marketing your project

Amanda Cassatt

8.2.23

How is web2 marketing different from web3? Amanda Cassatt – the founder and CEO of Serotonin, a web3 marketing agency and product studio – shares lessons and frameworks learned from bringing dozens of web3 products to market. Her talk covers opportunities, pitfalls and recurring themes, from traditional marketing strategies to building incentive-aligned communities.

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podcast: web3 with a16z

A show about building the next internet, from a16z crypto

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