Launching and marketing your project

How is web2 marketing different from web3? Amanda Cassatt – the founder and CEO of Serotonin, a web3 marketing agency and product studio – shares lessons and frameworks learned from bringing dozens of web3 products to market. Her talk covers opportunities, pitfalls and recurring themes, from traditional marketing strategies to building incentive-aligned communities.

More from:

• Crypto Startup School ‘23
• Crypto Startup School ‘20
• Amanda: https://twitter.com/amandacassatt