Go-to-market in web3

An overview of go-to-market strategies for web3 startups, from building a plan to cultivating great partnerships and reaching new audiences. In this talk Maggie Hsu and Pyrs Carvolth (a16z crypto go-to-market team) cover defining a target market, setting a price, crafting messaging, and using go-to-market tactics to not only launch your products but also improve them. They also cover how what changes when moving from web2 to web3.

More from:

• Crypto Startup School ‘23
• Crypto Startup School ‘20
• Maggie: https://www.linkedin.com/in/mkhsu/ 
• Pyrs: https://twitter.com/lordvolth