With growing activity and innovation around token-based network models, builders are wondering how to distinguish different types of tokens — and which might be the best choice for their business. At the same time, both consumers and policy makers
Pricing is a common conundrum for marketplace builders. Many marketplaces heavily subsidize user activity to bootstrap initial growth and liquidity — giving their product or service away for free (or at a steep discount). But that’s not sustainab
An overview of go-to-market strategies for web3 startups, from building a plan to cultivating great partnerships and reaching new audiences. In this talk Maggie Hsu and Pyrs Carvolth (a16z crypto go-to-market team) cover defining a target market, setting a price, crafting messaging, and using go-to-market tactics to not only launch your products but also improve them. They also cover how what changes when moving from web2 to web3.