Pricing strategy for startups
This episode of web3 with a16z is all about pricing strategy. We dive into insights from traditional and web2 businesses and apply them — plus brand new approaches — to startups using crypto and blockchains. Topics of discussion include the importance of understanding consumer psychology, how to navigate pivots and avoid common mistakes, and what can be learned from real-world case studies, including Tesla, Nvidia, and others. Our experts include a16z crypto’s Maggie Hsu, head of our go-to-market team; research partner and Harvard Business School professor of economics Scott Kominers; and tech veteran and head of our CSX startup accelerator Jason Rosenthal — the three of whom combine their different expertise around the theme of this episode to help you master pricing strategy.
Welcome to web3 with a16z, I’m Robert Hackett and today, we discuss pricing strategy for startups — from traditional businesses to web2 to web3.
Topics we cover include:
- unit economics
- understanding consumer psychology
- using onchain data to inform pricing decisions
- Common mistakes and how to avoid them
- How to navigate a pricing pivot
- And lessons from real world pricing case studies, including Tesla, Nvidia, and others
Our experts include a16z crypto‘s Maggie Hsu, head of our go-to-market team; research partner and Harvard Business School professor of economics Scott Kominers; and head of our CSX startup accelerator Jason Rosenthal, who is a tech veteran having spent the last 25 years at various internet companies — the three combine all their different expertise around the theme of this episode.
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