The Five Pillars of Product-Market Fit

Jason Rosenthal

Navigating product-market fit as a startup means having optionality at your fingertips — whether that’s raising capital, finding a buyer, developing a product set, or growing organically for the long-term.

But how can founders get there, and what are some of the challenges they might encounter along the way? Every startup journey is different, but in this talk, Jason Rosenthal, head of CSX at a16z crypto, draws on 25+ years of experience building and working with startups to share best practices and ideas for finding product-market fit, relevant to any builder looking to start (or re-start) their company’s journey.

As a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.