# Principles for web3 product design

> Web3 has introduced an entirely new set of user experience challenges, from education and on-ramps to seed phrases and security, that pose challenges to mass adoption. In this talk Ben Scharfstein (Co-founder & CEO, Stelo) shares practical principles to help founders build simpler, more powerful web...

- URL: https://a16zcrypto.com/posts/videos/principles-for-web3-product-design
- Authors: [Ben Scharfstein](https://a16zcrypto.com/team/ben-scharfstein)
- Published: 2023-05-15
- Updated: 2025-01-29
- Focus areas: company building
- Tags: design & user experience, CSX 2023, video
- Format: videos

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Web3 has introduced an entirely new set of user experience challenges, from education and on-ramps to seed phrases and security, that pose challenges to mass adoption. In this talk Ben Scharfstein (Co-founder & CEO, Stelo) shares practical principles to help founders build simpler, more powerful web3 products – many of which he learned, while designing tools that aim to protect people from critical security pitfalls in the web3 user experience. 

[Embedded media](https://www.youtube.com/embed/RzBewZv2vOo?feature=oembed)

**More from:**

-   [Crypto Startup School ‘23](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8ywq3VUso7i_-TOx6RKXQeQ)
-   [Crypto Startup School ‘20](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8wCvA0s9yW2dXg1jkFlPs7Z)
-   Ben Scharfstein: [https://twitter.com/benscharfstein](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2U4bUdZeHdNelBiampyVXRLTnh3VEZWLW5xd3xBQ3Jtc0tuRVVUN1h1ZS16TlRBSmJ5dmt4dWgxZVBWQy1xNzRXQ0cydkQ3Z0Y2amgxdDZSeDdlSl9rUHVkaEZRODhjYzNENEpuUUxaNHh0VEhSOFZJMlpBaTZmX1h4NExGdHYtQWtoRDZqaEF3a2VPa2ZIclRNbw&q=https%3A%2F%2Ftwitter.com%2Fbenscharfstein&v=RzBewZv2vOo)

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