# Positioning and branding in web3

> Defining your brand story is crucial for clarifying your purpose, refining your messaging, and fostering public goodwill. In this insightful talk, brand strategist Steven Ebert delves into the essentials of brand building for early-stage Web3 startups. Learn how to define your brand story and build ...

- URL: https://a16zcrypto.com/posts/videos/positioning-and-branding-in-web3
- Authors: [Steven Ebert](https://a16zcrypto.com/team/steven-ebert)
- Published: 2024-08-31
- Updated: 2025-01-29
- Focus areas: company building
- Tags: brand & marketing, CSX 2024 (London), pitching investors, video
- Format: videos

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Defining your brand story is crucial for clarifying your purpose, refining your messaging, and fostering public goodwill. In this insightful talk, brand strategist Steven Ebert delves into the essentials of brand building for early-stage Web3 startups. Learn how to define your brand story and build a minimum viable brand to stand out in the competitive landscape.

[Embedded media](https://www.youtube.com/embed/j0eQ62yiogo?feature=oembed)

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