# Planning for token launches

> a16z crypto’s General Counsel and Head of Decentralization shares strategies for web3 projects to consider when planning their token launches. He also shares how to operationalize for this in one’s organization, manage potential risks, and use the DUNA as a structure for DAOs in this talk (first del...

- URL: https://a16zcrypto.com/posts/videos/planning-for-token-launches
- Authors: [Miles Jennings](https://a16zcrypto.com/team/miles-jennings)
- Published: 2024-08-08
- Updated: 2025-01-29
- Focus areas: company building
- Tags: CSX 2024 (London), tokens, token launch playbook, video
- Format: videos

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a16z crypto’s General Counsel and Head of Decentralization shares strategies for web3 projects to consider when planning their token launches. He also shares how to operationalize for this in one’s organization, manage potential risks, and use the [DUNA](https://a16zcrypto.com/posts/tags/duna/) as a structure for [DAOs](https://a16zcrypto.com/posts/tags/daos/) in this talk (first delivered at our [Crypto Startup Accelerator](https://a16zcrypto.com/accelerator/)). 

[Embedded media](https://www.youtube.com/embed/KfdiHHerb1M?feature=oembed)

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Source: [Planning for token launches](https://a16zcrypto.com/posts/videos/planning-for-token-launches) — a16z crypto. Full archive: https://a16zcrypto.com/posts