# Launching and marketing your project

> How is web2 marketing different from web3? Amanda Cassatt – the founder and CEO of Serotonin, a web3 marketing agency and product studio – shares lessons and frameworks learned from bringing dozens of web3 products to market. Her talk covers opportunities, pitfalls and recurring themes, from traditi...

- URL: https://a16zcrypto.com/posts/videos/launching-and-marketing-your-project
- Authors: [Amanda Cassatt](https://a16zcrypto.com/team/amanda-cassatt)
- Published: 2023-08-02
- Updated: 2025-01-29
- Focus areas: company building
- Tags: community building, CSX 2023, brand & marketing, video
- Format: videos

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How is web2 marketing different from web3? Amanda Cassatt – the founder and CEO of Serotonin, a web3 marketing agency and product studio – shares lessons and frameworks learned from bringing dozens of web3 products to market. Her talk covers opportunities, pitfalls and recurring themes, from traditional marketing strategies to building incentive-aligned communities.

[Embedded media](https://www.youtube.com/embed/P3PdJY9KZS4?feature=oembed)

**More from:**

-   [Crypto Startup School ‘23](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8ywq3VUso7i_-TOx6RKXQeQ)
-   [Crypto Startup School ‘20](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8wCvA0s9yW2dXg1jkFlPs7Z)
-   Amanda: [https://twitter.com/amandacassatt](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW01cFVqYUJMSGw3cVZ2alppb2xaYjFSUWltd3xBQ3Jtc0trR1Ezc2pLODBFYWZjUUs5VFNEVmdzclB4SUNiUnQwMXdEZU9hcG4yeklEdXZTSHR5T3BaaGc5SEZmRmUweGdvM0p4Y2FvbUhIamZvamdWVFZCLW5VZm9ZUmxzai1yV3hRNDYxVUh3cjBEY2FEa01Eaw&q=https%3A%2F%2Ftwitter.com%2Famandacassatt&v=P3PdJY9KZS4)

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Source: [Launching and marketing your project](https://a16zcrypto.com/posts/videos/launching-and-marketing-your-project) — a16z crypto. Full archive: https://a16zcrypto.com/posts