# How to build an engaged web3 community

> How can web3 projects attract their first 1,000 true fans? Shannon Snow shares lessons learned as COO of World of Women, a best-selling PFP project. Building a project in public comes with opportunities and challenges – how can founders navigate volatility under increased expectations of transparenc...

- URL: https://a16zcrypto.com/posts/videos/how-to-build-an-engaged-web3-community
- Authors: [Shannon Snow](https://a16zcrypto.com/team/shannon-snow)
- Published: 2023-08-02
- Updated: 2025-01-29
- Focus areas: company building
- Tags: community building, CSX 2023, brand & marketing, video
- Format: videos

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How can web3 projects attract their first 1,000 true fans? Shannon Snow shares lessons learned as COO of World of Women, a best-selling PFP project.

Building a project in public comes with opportunities and challenges – how can founders navigate volatility under increased expectations of transparency? This talk covers building a community that builds with you. 

[Embedded media](https://www.youtube.com/embed/iJDGe2-k-yw?feature=oembed)

**More from:**

-   [Crypto Startup School ‘23](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8ywq3VUso7i_-TOx6RKXQeQ)
-   [Crypto Startup School ‘20](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8wCvA0s9yW2dXg1jkFlPs7Z)
-   Shannon: [https://twitter.com/shannonsnow\_sf](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3NZZFYxOEVoQWZRS0hNQXQ3MWFreGJrVnRCUXxBQ3Jtc0ttaTNqVzBmdGVWbkNwU1BrRkVGODE4X3lrZmpFU3hpZFF0S1pTYzVGdWtTbFd4U2FIck55M0VMN1BOQ002Q0dtVzdZUm4yYmMtVTFWRnRjdy1FN21iMXQzUmVQRmNKYlpVeXNNQXptbml3SjF1d2Fxdw&q=https%3A%2F%2Ftwitter.com%2Fshannonsnow_sf&v=iJDGe2-k-yw)

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Source: [How to build an engaged web3 community](https://a16zcrypto.com/posts/videos/how-to-build-an-engaged-web3-community) — a16z crypto. Full archive: https://a16zcrypto.com/posts