# Go-to-market in web3

> An overview of go-to-market strategies for web3 startups, from building a plan to cultivating great partnerships and reaching new audiences. In this talk Maggie Hsu and Pyrs Carvolth (a16z crypto go-to-market team) cover defining a target market, setting a price, crafting messaging, and using go-to-...

- URL: https://a16zcrypto.com/posts/videos/go-to-market-in-web3-2
- Authors: [Pyrs Carvolth](https://a16zcrypto.com/team/pyrs-carvolth), [Maggie Hsu](https://a16zcrypto.com/team/maggie-hsu)
- Published: 2023-07-21
- Updated: 2025-01-29
- Focus areas: company building
- Tags: go-to-market, partnerships & sales, CSX 2023, video
- Format: videos

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An overview of go-to-market strategies for web3 startups, from building a plan to cultivating great partnerships and reaching new audiences. In this talk Maggie Hsu and Pyrs Carvolth (a16z crypto go-to-market team) cover defining a target market, setting a price, crafting messaging, and using go-to-market tactics to not only launch your products but also improve them. They also cover how what changes when moving from web2 to web3.

[Embedded media](https://www.youtube.com/embed/K-dVAnY7qW4?feature=oembed)

**More from:**

-   [Crypto Startup School ‘23](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8ywq3VUso7i_-TOx6RKXQeQ)
-   [Crypto Startup School ‘20](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8wCvA0s9yW2dXg1jkFlPs7Z)
-   Maggie: [https://www.linkedin.com/in/mkhsu/](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUNrOGo3eE5ENm5XQUw3UVJ6N1hiN3FXZlpSQXxBQ3Jtc0ttcnRnQ0l6ZFlBZXFjaUJBS1BZaDBxcm85blZ3SkxnRlE1NmdnN2o0ZnV3QXo1RjREVVBLMkhpWXNfWFdRa083VVZkNnRyMUI2bGZZSVJVZ0VxREJyWExFbzI4bTRIX3NOR0JmemFhQUVTcERTSVZZMA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmkhsu%2F&v=K-dVAnY7qW4) 
-   Pyrs: [https://twitter.com/lordvolth](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGF2em8tZzFzMXU1SmpTTEN4VVdVY1hXNGVFUXxBQ3Jtc0tsdG8xWXdzQXVfekI5dFN3WXU2MVhWMkItQkk5eWFKWDB1ZHpiUGxPOVVid2RDU3dzS2xqN0NFMjVXODd3aEZEUlh3b09Ta3dpT1V6TldNckI2aE5ST1NGTVJSWm5xMHg2eHQxVzJYSEtzd3FWTG82MA&q=https%3A%2F%2Ftwitter.com%2Flordvolth&v=K-dVAnY7qW4)

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Source: [Go-to-market in web3](https://a16zcrypto.com/posts/videos/go-to-market-in-web3-2) — a16z crypto. Full archive: https://a16zcrypto.com/posts