# Building brands for startups

> Ready to take your brand to the next level? Join brand strategist Steven Ebert as he reveals the secrets to crafting a powerful brand narrative tailored for early-stage founders! In this must-watch talk, Steven breaks down: How to create a brand story that captivates and inspires Game-changing frame...

- URL: https://a16zcrypto.com/posts/videos/building-brands-for-startups
- Authors: [Steven Ebert](https://a16zcrypto.com/team/steven-ebert)
- Published: 2025-01-27
- Updated: 2025-01-31
- Focus areas: company building, tech trends
- Tags: CSX 2024 (NYC), Crypto Startup Accelerator (CSX), video
- Format: videos

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Ready to take your brand to the next level? Join brand strategist Steven Ebert as he reveals the secrets to crafting a powerful brand narrative tailored for early-stage founders! In this must-watch talk, Steven breaks down:

-   How to create a brand story that captivates and inspires
-   Game-changing frameworks to elevate your brand
-   The essential questions every brand must answer

Whether you’re a founder or operator, this session is packed with actionable insights to help you build a brand that stands out and connects with your audience.

[Embedded media](https://www.youtube.com/embed/QJ7Q-w_6k-g?feature=oembed)

As a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.

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Source: [Building brands for startups](https://a16zcrypto.com/posts/videos/building-brands-for-startups) — a16z crypto. Full archive: https://a16zcrypto.com/posts